Every post or guide about growing a blog mentions social media. From marketing to conversations to trends, social media platforms provide the space for it. They have an almost infinite potential to help your blog grow.

But how necessary is social media for bloggers? If you don't have a platform connected to your blog, is it the end? Do you NEED to be on every platform to grow your blog? Which one will work for YOU? Will social media even work if you don't have detailed strategies?

I'm going to discuss all of that and more today. This post is a discussion, not a guide. But it is meant to help you with social media for your blog.

open laptop on a desk with book and mug with coffee

how is social media beneficial to bloggers?

Firstly, why should we even consider social media so much? Why do we go for it?

Social media is THE place to find an audience and like-minded people whether it is for fun, for marketing, or for finding your tribe. Most people use at least one popular social media platform. Hence, it provides the perfect medium to share and discover.

But the best thing about social media is that it does not have boundaries. You are not limited to an audience within your state or country. If your content is widely relevant, the possible audience is also huge.

Here are a few specific ways it helps bloggers:

  • Traffic through direct link-sharing, plugging work at appropriate places, sharing knowledge, participating in events etc.
  • Grow your brand which leads to more opportunities and traffic.
  • Networking through social media opens so many doors.
  • Trends are easier to notice on social media platforms.
  • Learn about many things, especially small things through word of mouth.

There are more ways it helps but this post is not about that. So let's move on.

illustration art of laptop, mug and a plant

is social media necessary for bloggers?

Short answer: no. Long answer: it is complicated, as most things are.

First of all, I believe that social media is not absolutely necessary for bloggers. Our area of content creation and publishing is our blogs. We can network by visiting other blogs and commenting on them too. If you blog on WordPress, it's so easy to find new blogs through the explore feature on WordPress. It's also easy to put out your blog.

When I started blogging, I didn't have any social media linked to my blog. I visited other blogs through WordPress and added tags to my posts. That was enough to kickstart my blog's following and grow it significantly. My blog got over 500 followers in a few months without starting a Twitter account.

So no, social media is not a need-or-die thing for bloggers. But you have to admit, it definitely helps. I've learnt a lot in my years of blogging and this is one of them.

The main benefit is networking. Be it making friends with whom you can discuss blog things, ask opinions, or collab with; be it putting out your name for possible opportunities with brands; or even being reached out to by someone since you're available on social media. Any and all networking helps.

It helps no matter how much work you actually put into it. Let's take me as an example. I'm having a huge slump with the internet and social media right now. I barely open the apps, I don't socialize much, and I barely post. Twitter is my platform of choice but I barely tweet. My Instagram is completely stagnant.

BUT. I do take notice of the few things that I see. I get DMs from people who found my blog through search engines and message me to talk more on the topic. I also use it to catch up with a few internet friends who will get parts of me way better than my friends in real life.

While social media is not a necessity, the option of having a live conversation with others is a huge boon that translates into blogging. I started talking to Amanda about random blogging things recently. We share information and encourage each other. It feels great and helps! Some people have entire groups of people with whom they have this relationship.

Networking is possible without social media but it is harder. Comment sections and emails exist but it is just not that friendly for conversations. Back when I didn't have social media, I found it very hard to connect with other bloggers. I much prefer having a Twitter and Instagram account even if I don't post on them much.

outstretched hand below a phone mid-air which is surrounded by social media icons.

Promotion through social media is unlike anything else. That helps a TON for blogs. It totally depends on the type of content and type of platform, but there is a platform for everybody.

Although I'm on multiple platforms, my main platform is Twitter because I like that it is more word-heavy than image- or video-heavy. Sharing blog post links on Twitter sends me quite some traffic. I haven't been promoting much recently and I can clearly see the difference.

Blogs do get traffic without social media. It is possible to gain attention just by commenting on other blogs and participating in things. And SEO is a magical thing that is capable of sending a LOT of traffic. But traffic through social media is more immediate and it helps one share links directly to audiences. Of course, it involves quite a bit of effort, but the effort pays off.

So, whether a blogger needs to be on social media depends on their goal. If your blog is a hobby blog where you only post and move on, it isn't necessary for you. But the minute you look at stats and connections, social media is the most obvious route.

do you need to be on all social media platforms?

If you can't tell yet, I'm firmly for social media. Bloggers should have social media accounts linked to their blogs if they want to do more with their blogs than just posting.

But does that mean bloggers need to be on ALL platforms? Twitter, Instagram, TikTok, Pinterest, Facebook—and these are just the most popular ones. Every platform requires different types of content, networking within the app, and more. If another platform comes up tomorrow, will we add that to our plates as well?

The only ones who can manage all are social media managers, to be honest. I don't think people who use these platforms to help something else can manage it all. Especially not bloggers who have to write content, blog hop, and maintain blogs.

Being on all platforms can mean not doing well on any platform. You would be splitting your attention to them all and none of the apps will be getting enough to do well. Take Instagram, for example. The app requires us to spend our entire day on the app to get something back. Reels, IGTV, feed, stories, and whatever new thing they add going forward. One has to be in all the areas to do well.

Instagram is extreme but most apps require a certain amount of attention and effort to give returns. We simply don't have the time for that.

Doing well on one platform is much better than being on all platforms. Especially if that one platform fits your brand and content. Sure, more platforms help, but one good platform > multiple average platforms.

Hence, being on all platforms is not necessary for bloggers. It can be a burden. Picking and choosing the best platform(s) for you will be good.

illustration art of a person using a laptop with a cup of coffee next to them

how to choose the right platforms for you and your blog

The best social media platforms for other bloggers may not necessarily be the best ones for you. When choosing, only consider how it will work for YOU. You can take cues from bloggers who have similar blogs or content, but your path will not be the same as anybody else's.

Here are a few questions and pointers to help you decide.

1. what content do you shine at?

There are many different types of content. The most obvious categories are written words, photos, and videos. But you can go even beyond that.

Do you like short videos or long videos? Do you prefer your words to take the attention or the images? Do you want to have layers in your content (professional vs casual) or stick to one?

If you're good at photography or images in whatever way, Pinterest and Instagram are the go-to platforms. They require aesthetic planning and it helps if you have aesthetic things at home to take photos of. Basic knowledge of graphics also helps.

If you're good at short, catchy videos, go for Pinterest and TikTok. You can recycle the content for Instagram Reels as well. But obviously, if you go for Instagram, you have to consider the other forms of content and your interaction time on the app.

If you're good at writing and having conversations, Twitter, Facebook, and Reddit are good. You can also try Tumblr for writing, quotes, and short commentary.

If you're good at quickly making content based on trends, TikTok and Reddit are great platforms.

2. what do you like to do?

What content you shine at might not necessarily be what you like to do. Even if it is, you need to consider what you like within it.

Do you find it easier to take pictures and post videos? Is your home or space aesthetic and eye-catchy? Go for Instagram and TikTok. Do you want to show your life and take your audience along? Do you like having real-time live conversations? Instagram!

If you prefer to make informational videos more than other types, Pinterest is a great option. Do you like making graphics but don't like photography? Again, Pinterest.

Do you like to quickly give updates and talk to people? Do you want to post content without having to work too hard on everything? Would you rather not show pictures of yourself or your life? Twitter! It's also the option to go for if you want to have very casual conversations and relationships with your audience.

If you want to be a part of groups and socialize with many people in one place, Facebook is a good option. It is also helpful if you like being part of conversations but struggle at starting them. Facebook doesn't require creating content for posting in groups so that is nice too.

an illustration drawing of a girl using her laptop

3. what do you like to see?

These are social media platforms that make up the attention economy. You are not likely to get very much from them if you don't interact with others' content. You have to put in interaction and engagement that you want to see returned. That is how it works for everything.

It would help if you liked the content that you have to interact with. I tried sticking with Instagram but it is hard because I prefer words over images and videos. In fact, I hate having to watch videos. So trying to put in the interaction and time on Instagram requires way more motivation than what I have. I can't keep it up consistently.

Do you like to see videos with no end in sight? Do you prefer images and aesthetics? Do you prefer just words or a combination of words and videos?

Take the time to really see what platform you spend the most time on and what content makes you happy to see.

4. how much time do you have?

This is the BIGGEST point to consider. Take your answers to the questions posed above and look at them with how much time they take from you. Question if you can afford that much time.

You may like Instagram but if taking photos, writing captions, posting on stories, IGTV, reels AND interacting takes more time than what you have, it will not work well. You will become demotivated over time.

If your choice is taking more than you have to spare, you have to find a way to keep up while not spending too much time on it. Or you'll need to cut down some of the plans.

If you have the required time, amazing! Go for it.

Make sure that you're not overextending yourself with social media. If your blog is your main platform, you shouldn't be spending more time on social media than your blog. Spending a lot of time in return for crumbs is a waste. You might as well not bother and focus on your blog completely.

illustration art of an ipad, ipad pencil, open book, an open laptop, and a mug of chai


After reading this post and forming opinions and choices, make sure to try them out. You will never know if something will or won't work for you until you actually try it.

Before writing something off, try it for a month. You may think that videos are not for you but you may like them once you try different types and find your type of content. You may not like Twitter with its short-lifespan content but you may like the conversations that it allows.

On the flip side, don't expect a lot from something before trying it out. You may think that Pinterest is great because it focuses solely on content and not conversations or personal profiles. But maybe you won't like how it barely focuses on words and is only about images and videos. Or you may think Facebook is perfect but you might not fit in with the type of conversations that you find there.

Also, the actual workings of every social media platform are different. While the content might work for you, the user interface and experience may not be for you. You have to like the app as well.

Be okay with changes over time. Whether they are changes in the platforms as updates roll out, changes in your preferred content, or in your lifestyle which affect your content. You may not be able to stick to one platform for several years. You may want to switch your attention to another platform. That is totally okay!

It is better to switch and start from scratch on something that you like than stay and struggle with a platform that demotivates you.

do you want more help?

I put together a document with all the social media platforms that I think are viable for bloggers along with some extra info.

If you are already a part of the inner circle, you can directly access them in the resource library by using the password. Otherwise, you can sign up below to get instant access.

illustration of a hand with phone and social media icons. text above it says "how important is social media for bloggers?"

be wordy with me!

Do you think social media is important for bloggers? Why or why not? Do you have a favourite platform? If you have any opinions or tips to add to this post, do share them in the comments!

If this post was helpful, please consider buying me a coffee in appreciation! ☕

stay wordy, Sumedha
photo of Sumedha

Sumedha spends her days reading books, bingeing Kdramas, drawing illustrations, and blogging while listening to Lo-Fi music. Read more ➔

Be wordy with me!

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Gemma Jayne says:

    Some points you raise are great! I personally didn’t have any socials linked to my blog when I first started as I didn’t know much about it I was just blogging. But now I am so grateful, it has got me traffic, more followers and I have made friends from connecting through social media and I love that and love having the social media x

    Reply ➔
  • Jenny in Neverland says:

    For me, I do want and need to be on social media. But I think it depends on the blog and the topic and what their goals and aims are. It’s definitely helpful in building a community and chatting with others and also gaining extra traffic.

    Reply ➔
  • chelsea @ your bookish friend says:

    as much as i love (and live on) social media, my blog is connected but hardly any of my viewers come from there. it's nice to have more, but it's definitely not essential. (maybe for some bloggers it is, but it's definitely not for me)

    Reply ➔
    • sumedha @ the wordy habitat says:

      maybe it's because you're not actively marketing your blog on the platforms? but also could be because of the type of social media.

      Reply ➔
  • krissisophie says:

    Okay, first of all: The illustrations in this post are so cuuute! Second: I think that social media is super important, but the actual, "deep" and more in-detail content is definitely on the blog. I do Instagram a looot, but I still try to feed my blog. Unfortunately, I don't have enough time for both sometimes and since IG is faster, my blog doesn't get updated frequently. But whenever I can, I prepare posts in advance because I don't want to let my blog die.

    Krissi of the marquise diamond

    Reply ➔
    • sumedha @ the wordy habitat says:

      Thank you, Krissi! I totally understand your situation with IG. If I liked the platform more, I’d probably be in the same situation. But we have to find a balance if blogs are our main platform.

      Reply ➔
  • jan @ thedoodlecrafter says:

    Loved reading this! I totally agree that having social media is not a must, but it certainly helps a lot when promoting a blog and driving traffic (I myself don't have any blogging related social media yet, and book twt kinda scares me lol) this was very helpful!

    Reply ➔
    • sumedha @ the wordy habitat says:

      Glad you liked it, Jan! Book twt is definitely scary but it’s not that hard to stay at the edge of it and be a part of blogging twt. That’s what I do and it’s good 🙂

      Reply ➔
  • CristinaR says:

    This was such a great read! I completely agree that socials can make the difference for bloggers, but as you said, it's better to have few of them and concentrate on them to get results, than be everywhere and not doing well. Mostly if it takes time off your blog which is your main platform. I started reducing a lot the time I spent on some platform for the same reason x

    Reply ➔
    • sumedha @ the wordy habitat says:

      Thank you! I agree with you. As I've stopped spending time in Instagram trying to make it work for me, I realise I'm much better off with my time and effort now too.

      Reply ➔
  • Anika says:

    Great post, I really enjoyed reading your point of view! I'm definitely on the side of a social media too. Since photography is a huge part of my content, Pinterest and Instagram are my most-used and bring in the most traffic, without them I wouldn't have many referrers!

    Reply ➔
  • Her Digital Coffee says:

    Great post. Social media is a great way to share your work with others. I agree that it's important to find what works for you. Thanks for sharing your thoughts!

    Reply ➔
  • Eri Tz says:

    This was definitely helpful to me. I mainly use twitter and it is my main source of traffic along with WordPress. I struggle to find out how Pinterest works to give me some traffic for months. I have also joined Facebook lately but the traffic I get from there is really lame. Instagram also feels boring....just spend some hours every week to schedule posts for the entire week. I don't know if I will keep them all. Just giving them some time to see how it goes. Thank you so much for this post!

    Reply ➔
    • sumedha @ the wordy habitat says:

      Glad to hear that this helped! Good that you're trying out different things but definitely only keep what is good for you. You're welcome!

      Reply ➔
  • paperbacktomes says:

    I faced a burn out after spending insane amount of time on all social media apps. At the end, I was neither here nor there. But like you said, focusing on where I interest lies and where we receive response helps a lot to narrow down our options.

    Reply ➔
    • sumedha @ the wordy habitat says:

      The only reason I never reached burnout was probably because I always knew blog > social media for me, and I spent time accordingly. Glad you're at a better place with social media now.

      Reply ➔
      • paperbacktomes says:

        For me, it was because of my blog I have to work on social media, you know to get traffic. I have got my priorities set but don't know how to work on them. ?

        Reply ➔
        • sumedha @ the wordy habitat says:

          Ah I get that! Hope you're able to find your balance then, it will definitely take time to figure out what and how to do, so forgive yourself until then ?

          Reply ➔